Insure directly

In easy to follow steps. In easy to understand online platform.
Where you get personalized advice so you get the best insurance at your own pace, at your own budget and at your own terms.


About Us

Matt Hook

My name is Matt Hook. My career in insurance and financial products began over eight years ago when I became a general insurance agent with Farmers Insurance.

At Farmer's I quickly realized that as a general agent I was simply a "Jack of all trades". In other words, I knew just enough about insurance to pretend I was an expert. That is not something I was or am willing to do. So, I left Farmers and I narrowed my focus, learning all that I could learn about life insurance and living benefits.

First, I studied the types of products in general, then I researched the many carriers and determined which companies meet my high standards and which companies I will not do business with or recommend to you. Finally, I selected carriers and products which I can proudly recommend knowing that they are organizations worthy providing insurance to my valued clients.

One thing I love about my work is that I am blessed and privileged to consult and assist people throughout our beautiful United States of America. I currently carry Life and Health Insurance Licenses in over 37 states. Someday I intend to be licensed for insurance in all 50 states.

I tell you this not to brag but to point out how seriously I take my work, how important it is to me to help people throughout our country get access to proper and reliable insurance products, and that doing the right thing and doing right by my clients is the foundation of

The same is true about the entire team here at I am backed by my talented team (who happens to be my loved ones as well). They are kind people full of integrity, and they love to make life better for others. Our reward is the opportunity to serve others as a team.

Why I want to help you?

Buying insurance is not really fun or exciting and I don't want to add stress into it. You have probably experienced inquiring about insurance online and then being flooded with phone calls trying hard to get you to buy their insurance.

My aim is to provide you with an easy online experience that fits your way of doing business whether you want to apply by yourself in our website or you want to work directly with me. I have what it takes to help you get properly insured in a kind and responsible manner. I believe in treating people with respect. This is the reason why I want to work with you at your own pace, at your own budget and at your own terms.

Our online platform is designed to provide you with a quick and easy way of getting highly reputable Life and Living Benefits products. Whichever way, I am your personal agent. You will not be dealing with some call center sales representative. Please take advantage of what we have to offer.

We are happy you found us!


Matt Hook